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e.l.f. x Tinder


Tinder, the go-to dating app for Gen Z, was founded on the idea that the desire to connect is deeply human. But when it comes to online dating, the real challenge is navigating the in-person part. That’s where a bold makeup look can give you the confidence to take on whatever a first date throws at you.

With this in mind, we created the best hook-up ever: e.l.f. X Tinder.

Together, we launched a limited edition product line to encourage everyone to “put your e.l.f. out there.” Plus, we partnered with DoorDash to make these products available through DashMart, so you can shop our drop on demand.

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THE LINE

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SOCIAL

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EMAIL

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VIDEO


We teamed up with our friends at Mischief to extend our creative into video -
featuring social media darling, Harry Jowsey.

Ashley Rosenbrook - CCO

Nimrat Brar - Creative Director, Global Campaigns

Mikey Bready - Senior Art Director, Campaigns & Activations

 

Richard Quigley - Senior Copywriter

Laura Otani - Head of Packaging

Mackenzie Noguera - Senior Design Director, Packaging

Teresa Mok - Senior Packaging Designer

Caitlin McElroy - Director, Marketing Operations

Perri Vaaler - Associate Art Director, Digital Creative

Zoe Breillatt - Design Intern

Nicole Faulkner - Senior Director, Artistry & Events

Jessica Kahn - Production Designer

Heloise Goodman - Producer

Mark Aboozia - Producer

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