HEINZ

People have been loudly voicing their opinions on the strange sounding names of Heinz’s new hybrid sauces. But what they forget is that we’ve been living among strange combos since the birth of the English language. So before you judge “Kranch” and “Mayochup”, remember, “Weirder Combos Have Happened”.

social

pre-roll

instagram stories

To help Americans embrace Heinz’s unlikely, but ingenious new pairings of sauces, Heinz will launch a social campaign encouraging users to make their own strange combinations. Hacking Instagram stories, Heinz will allow users to freeze their screen to create their very own weird combo.

ART: MIKEY BREADY

copy: hannah norton

animation: colton bryan