Half the enjoyment of Coke is the taste, the other half is the company around you. So Coke decided to turn individual screen time into a refreshing shared experience.

Through proxemics technology, developers are working on methods for mobile devices to share and enjoy the same media source on multiple phones. Near Field Communication (NFC) is already installed on iPhones, which enables devices within centimeters to share information wirelessly.

ART/directing/EDITING: MIKEY bready

copy: enoch lui

producer: connor dean

DP: taylor galbraith