The Chief Wahoo logo has already been removed from all uniforms, but loyal fans still support the racist imagery. The Defend The Tribe campaign will educate fans to improve the local perception of Native Americans.
In May 1830, the Indian Removal Act exiled all native tribes from their Ohio homes. In order to educate fans of Cleveland’s Native heritage, every home series will have team jerseys honoring Ohio tribes.
Out of Home
The Defend The Tribe initiative will allow fans to trade any Chief Wahoo gear for new team merch in return.
Greater Cleveland Area
Trade-In bins will be placed around the Cleveland area for people to drop off Chief Wahoo gear in packages with return addresses.
Any merchandise from local high schools featuring offensive Native imagery or terminology can also be traded in.
YOUNG ONES: MERIT
Design for Good / Advertising
Art Director: Mikey Bready
Copywriter: Enoch Lui