The Chief Wahoo logo has already been removed from all uniforms, but loyal fans still support the racist imagery. The Defend The Tribe campaign will educate fans to improve the local perception of Native Americans.


In May 1830, the Indian Removal Act exiled all native tribes from their Ohio homes. In order to educate fans of Cleveland’s Native heritage, every home series will have team jerseys honoring Ohio tribes.

Out of home


The Defend The Tribe initiative will allow fans to trade any Chief Wahoo gear for new team merch in return.

greater cleveland area

Trade In bins will be placed around the Cleveland area for people to drop off Chief Wahoo gear in packages with return addresses.

local highschools

Any merchandise from local high schools featuring offensive Native imagery or terminology can also be traded in.


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art: mikey bready

copy: enoch lui