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 e.l.f & Caboodles

There's no shortage of #whatsinmybag content on social media - especially when it comes to bags filled with your favorite lippies.

We partnered with Caboodles and designer Laurel DeWitt to create a playful yet practical take on the trend: the perfect night-out Caboodles handbag.

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SOCIAL

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HOMEPAGE

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EMAIL

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THE RESULT

Our community loved it - selling out in just 35 minutes resulting in a 538% lift in site users that morning. 

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Ashley Rosenbrook - CCO

Nimrat Brar - Creative Director, Global Campaigns

Mikey Bready - Senior Art Director, Campaigns & Activations

Richard Quigley - Senior Copywriter

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