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e.l.f & Caboodles
There's no shortage of #whatsinmybag content on social media - especially when it comes to bags filled with your favorite lippies.
We partnered with Caboodles and designer Laurel DeWitt to create a playful yet practical take on the trend: the perfect night-out Caboodles handbag.




SOCIAL




HOMEPAGE



THE RESULT
Our community loved it - selling out in just 35 minutes resulting in a 538% lift in site users that morning.





Ashley Rosenbrook - CCO
Nimrat Brar - Creative Director, Global Campaigns
Mikey Bready - Senior Art Director, Campaigns & Activations
Richard Quigley - Senior Copywriter
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